acquiring new ones. However, it is of importance to understand that high customer satisfaction should not be the ultimate goal. It is important to understand that the complexity that comes with making of these opportunities a reality is often reduced as technology in the 21st century has taken over the burden of analysis and administration.
Focus groups, surveys and testing panels are good ways to get to understand the customer and what it is that they need and expect. International Journal of E-Entrepreneurship and Innovation (ijeei 3, 1, 18-32. Why is good customer service important? So what is the difference between customer satisfaction and customer loyalty and how to companies and or business achieve this. Good Essays 1573 words (4.5 pages) - In order for a company to succeed and gain profit in a business, they must obtain and keep customers.